It's not about the deals. I don't really think that Target has the best prices on most things. It's not about the quality. You can buy much nicer products than those that Target offers. It's not even about the convenience (ok, it kind of is). But it's also about image. Target's product lines are chic and contemporary. They just know how to market their stuff!
Anyway...I had a little free time today after I dropped the youngest at preschool and decided to run some errands. (I had a prescription I needed refilled and also needed to pick up some orange juice. Oh! And coffee, I needed a cup of coffee.) Where did I end up? Target, of course! (Have I mentioned how much I love Target? Ours has a Starbucks in the store!)
As I walk in the door, on my way to the pharmacy, I pass their "Super Deals" section. Now, I'm not a bargain shopper and I usually pass right by this section, shrugging it off as stuff I don't need, but today, glory of all glories, I looked at the display. What I saw evoked such strong feelings that my heart started to beat faster. My breath caught in my throat. And I froze. Kraft* Macaroni and Cheese (the 7.25 oz box, not the skimpy 5 oz box that costs the same but has less macaroni) was on sale for $.69 a box. That's $.30 less than what it typically costs! That's AMAZING!!! It was a Walmart moment - you know the, "That price is amazing!!! How do they do that?" kind of moment (without the feelings of guilt and sleaziness that I get when I shop at Walmart.)
This is the 7.25 oz. box that was on sale for $.69
not to be confused with the shaped noodles which look cool, but contain almost 2 oz. less macaroni
What a truly glorious sight!!!
It was a brand new display - not a single box was missing. I felt like I had just stumbled upon a gold mine. I looked furtively to the left, then to the right. No one else seemed to have seen it. I quickly go back to the front of the store and get, not a hand basket, but a shopping cart. I'm actually contemplating just sweeping the shelves with my arm like they do on those cheezy game shows. I discard this thought as irrational and rebalance my karma by telling another mother about my find. I start putting boxes in my cart and realize that I don't really know what the limit is. There's none posted, but how many can I buy without looking like I need psychiatric help? My kids could live on this stuff if I'd let them. We actually had to make a rule when my son was little that we would only make it once a day. I watch a woman next to me put 2 boxes in her cart. (I already have 8).
"This is an amazing price" I say to her casually.
"It really is," she replies. "It's too bad my pantry is full. I'd buy more."
This is just the kind of thing I wanted to hear to justify grabbing more boxes. "I know. I'm thinking about just storing it in my garage."
"That's true," she says, "I do have room in my basement..." She grabbed a couple more boxes. I did too. Now I had 14. I looked longingly back at the shelves, filled almost completely with the blue boxes. sigh. More than 14 is really too much. I push my cart onward towards the pharmacy. I'm never going to find a price like this on brand name macaroni and cheese ever again.